Top 10 books for startup owners
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Top-10 books for startup founders

1. Disciplined Entrepreneurship: 24 Steps to a Successful Startup – By Bill Aulet

2. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers – By Alexander Osterwalder and Yves Pigneur

3. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company – By Steve Blank and Bob Dorf

4. Traction: How Any Startup Can Achieve Explosive Customer Growth – By Gabriel Weinberg and Justin Mares

5. Spin-Selling – By Neil Rackham

6. The Magic of Thinking Big – By David J. Schwartz

7. Influence: The Psychology of Persuasion – By Robert B. Cialdini

8. Getting Things Done: The Art of Stress-Free Productivity – By David Allen and James Fallows

9. Screw It, Let’s Do It: Lessons in Life and Business – By Sir Richard Branson and Adrian Mulraney

10. Good to Great: Why Some Companies Make the Leap and Others Don’t – By Jim Collins

 

Sencure
☆☆☆☆☆
We are gladly having Cottonwood Technology Fund on board as lead investor. They are very supportive on aligning strategy and execution. The first year they ...
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Jurryt Vellinga, CEO
Sencure BV
☆☆☆☆☆
We are gladly having Cottonwood Technology Fund on board as lead investor. They are very supportive on aligning strategy and execution. The first year they brought in already 8 corporates as potential customer. We are surprised every time about their extensive entrepreneurial mindset, business experience and global network of Cottonwood. They have been very smart people and 24/7 supportive.
Sencure
Jurryt Vellinga, CEO
Sencure BV
BayoTech
☆☆☆☆☆
We would not exist, or certainly not in New Mexico, if it were not for Cottonwood. Until Cottonwood got involved we struggled to get attention ...
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Justin Eisenbach, President and CEO
Bayotech Corp
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We would not exist, or certainly not in New Mexico, if it were not for Cottonwood. Until Cottonwood got involved we struggled to get attention from other capital providers. Cottonwood has been a real catalyst, beyond their money, to upgrading our management team, opening doors to potential strategic investors and customers and focusing on our market entry strategy. Cottonwood has been a great partner in driving our success in every area. I truly believe they wake up every day looking for ways and ideas that can support our success.
BayoTech
Justin Eisenbach, President and CEO
Bayotech Corp
Skorpios Technologies, Inc.
☆☆☆☆☆
Cottonwood began working with me a year before they closed their first fund. Even though they weren’t initially in a position to invest they...
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Steve Krasulick, President & CEO
Skorpios Technologies
☆☆☆☆☆
Cottonwood began working with me a year before they closed their first fund. Even though they weren’t initially in a position to invest they still opened doors to potential investors and customers, and assisted with the fund raising strategy and execution plan. Once their fund was closed they took an aggressive lead role in pulling together our first round and helping us launch the company. Now after having raised almost $150M they continue to support our growth, provide valuable advice and open doors to additional resources as we need them. We have been fortunate to have Cottonwood as a partner in building our company.
Skorpios Technologies, Inc.
Steve Krasulick, President & CEO
Skorpios Technologies

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